CJ O Shopping is preceded by 'the first' at all times. CJ O Shopping has become Korea's first to have provided exclusive services to clients, that includes disclosing broadcasting program in advance, prearranged ordering services, and foundation of quality control center. We have been taking initiatives of activating the domestic shopping mall market by returning distribution margin to our clients and finding small and medium-sized companies capable of commercializing their products. This was achievable through offering distribution services tailored to customers' needs via virtual but reliable shopping malls.

In order to win 'Customer Reliability', the highest value of CJ O Shopping, we have been developing products and services from customers' perspective and striving to listen and resolve any issues addressed by customers. Our every effort thus enabled us to become 'the first' in the shopping mall industry and brought us major and minor achievements. Since its foundation, CJ O Shopping has been exerting every effort to achieve 'Customer Reliability- oriented Management' and carry out corporate slogan of ' meeting your expectations' . In addition, it has added to its status as 'the top' by expanding its business areas, i.e. Internet shopping mall or "CJmall' that aims to electronically meet customer needs as expediently as possible, and catalogs that pursues thorough understanding of customers' inclination, etc.

CJ O Shopping has continued to increase its profits t even in time of slow domestic economic situations. a. In addition, the company managed to open Dongbang CJ in Shanghai, China's economic capital, which will be a stepping stone for CJ O Shopping leaping into the world market